Our consultant will moderate a workshop with your key people to qualify and quantify your business objectives, and help you create or update your online strategic plan. This includes:

- defining your business objectives
- exploring various paths for action
- putting in place measurement criteria for success
- budget planning
- implementation timeline

Some of our customers already have well-established website marketing and business plans, and engage us to provide a progress or reality check.

Website Optimisation - High Search Engine Rankings
High rankings in search engines - art or science? We know from experience that it is a bit of art, and a lot of science - and hard work regardless. Serbian Host helps you to achieve your online business objectives in many ways - one of these is by improving your search engine rankings.

What is Website Optimisation (or "Optimising for Search Engines")
Website Optimisation is the process of enhancing the structure and content of your website and its relationship to other sites on the internet for the purposes of increasing your ranking in search engines. Ranking means the position that your website appears in search engine results when someone searches for your products or services.

Having your website in the right search engines is like having your shop on the right street.

Submit your website to a variety of world-leading search engines right here. Serbian Host can advise you about the benefits of submitting to each search engine.

One of the most critical components to your online marketing activities is measurement and tracking. If you can't strictly and quantifiably measure your internet investment and returns, how do you really know whether you are succeeding? Some customers asked us for help because they felt they were pouring money into a huge black-hole. We showed them that they weren't. Or were. Or just needed to change their online strategy which resulted in cost savings.

Why bother even starting with the internet if you can't or are not measuring the Return on your Investment (ROI)?

Serbian Host helps you track and measure your internet visitors so that you can ascertain where they came from, how they got to you and what they did on your website. Using state-of-the-art software solutions that are easy to put in place, you can start getting the full picture of what's going on with your marketing almost immediately.

As well, we help you track and manage your online spend. Putting all this together gives you an excellent picture of how much you are spending, how you are spending it, and how much you are making - that's the picture you need to succeed.

What is Pay-Per-Click Advertising?
Pay-Per-Click, or PPC, is a method of advertising your website where you pay every time someone clicks on your advertisement. PPC is most often provided in the most popular search engines like Google, Yahoo, ninemsn, and many others.
Your advertisement is displayed only when someone searches for the keywords or search terms that you have set up in the system. You do not pay for your advertisement to be shown. You only pay if a person clicks on your ad.
Pay-Per-Click advertisements are sometimes shown as "Sponsored Links" or "Sponsored Advertisements". In Google, these are shown listed vertically running down the right-hand side of the screen, as well as the top two listings. In most engines, they are clearly marked as such.
The main benefit is that you have full control over your website marketing - you control the maximum cost per click, your daily limit (in most sytems), and you can turn it on and off at will, depending on your strategy.

We design the most effective campaign that will meet your budget and your online business goals.

How do we go about it?

• By listening very carefully to how you run your business today, where you find your buyers or visitors and how aggressive or laid back you want to be.
• By matching your needs with the most appropriate online properties that will drive you traffic
• By recommending and agreeing with you the best approach to gaining exposure
• By implementing your campaign on your behalf and with your assent - we are after all your business partner.

Serbian Host have relationships with major and minor online properties and portals, directories and search engines. When it comes to executing your online strategy, Serbian Host endeavours to bring you the most qualified traffic from the best sources on the internet.

When you utilise Serbian Host's Pay-For-Position Advertising program as part of your internet strategy, we:

• investigate and recommend where YOUR surfers are
• negotiate pricing for placement of your creative (ad) or link
• upload and manage your campaign on an ongoing basis

Email marketing is, when done correctly, one of the lowest-cost marketing strategies you can deploy for your online business. The key to email marketing is to have a current, relevant "opted-in" database of interested buyers.

Serbian Host helps you put together a solid email marketing strategy and puts the strategy into action. We work with various 3rd-party email facility providers that will suit your budget and requirements.

There are a number of key parts to an email marketing strategy that you need to consider. Amongst these are:

• Do you already have a list of email customers?
• What percentage of your list have given you permission to send them marketing emails?
• Do you regularly send them emails? By what mechanism? Private or Commercial facility?
• How do you produce the content for your emails?
• Do your emails tie back to content on your website?

Serbian Host can manage your whole email marketing from beginning to end. We will:

• listen to your needs
• advise you with the best approach to take
• provide you with a written quote for the management and the cost-per-email or cost-per-subscriber

As part of your commitment to promotion of your business, Serbian Host can manage all aspects of press release creation, placement and promotion. Our inhouse and contracted writers, PR and marketing consultants ensure you receive professional service, and great results.